MENA Newswire: Canon Middle East, (CME), the leading provider of imaging technologies hosted its partner-focused sports tournament meet-up event at United Pro Sport (Al Quoz) to engage, reconnect and strengthen its partner relationships. The sports tournament underscores Canon Middle East’s company’s purpose and belief that we are “stronger together”, with partners who are an integral part of the business and it’s important to creating long-lasting ties that ultimately serve the end-users in the best way possible.
The sports tournament saw participation from partners including National Stores, Redington, Sharaf DG, Emax, Jumbo, Nesto, Lulu, Amazon and Noon, where they played cricket, football, badminton and table tennis with the Canon team. With over 250 attendees the event concluded with a prize distribution ceremony to present winner trophies and giveaways.
“At Canon we always strive to be closer to our customers, as they are the foundation of our success. To ensure this, we are working hard to create stronger relationships with our partners and put dedicated efforts in understanding them better – with the ultimate goal to serve our end-users in the best way possible. We wanted to create a new platform where we could connect further to nurture our business and be ‘Stronger together’ and I’m very proud of the sporting tournament that we have launched, as an engaging way to bring together our partner community,” said Binoj Nair, B2C Business Unit Director, Canon Middle East.
Canon Middle East, a subsidiary of Canon Europe, is the operational headquarters for Canon in the Middle East and is based in Dubai, UAE. Founded in 1937, the desire to continuously innovate has kept Canon at the forefront of imaging excellence throughout its 80-year history and has commitments to invest in the right areas and capture growth opportunities. From cameras to commercial printers, and business consultancy to healthcare technologies, Canon enriches lives and businesses through imaging innovation.
Canon’s corporate philosophy is Kyosei– ‘living and working together for the common good’. In EMEA, Canon Europe pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers’ creative needs. From amateur photographers to professional print companies, Canon enables each customer to realize their own passion for images.